Lydia AshtonAssistant Professor of Consumer Scienceshe/her/hers

I am a fellow at the Institute for Research on Poverty and the assistant director of the Behavioral Research Insights Through Experiments (BRITE) Lab. I use lab and field experiments and big data to study the effect of inattention, fatigue, and hunger on economic decision-making.

Selected Publications

Hoffman, S., Ashton, L., & Ahn, J. (2021). Food safety: A policy history and introduction to avenues for economic research. Applied Economic Perspectives and Policy, 43(2), 680-700.

Ashton, L., Wong, N. Y., Puetz, B., & Choi, J. (2021). Using Online SSDI Conversations to Improve Communication and Outreach. UW–Madison Center for Financial Security working paper.

Hastings, J., & Ashton, L. T. (2008). Financial Literacy, Information, and Demand Elasticity: Survey and Experimental Evidence from Mexico. National Bureau of Economic Research Working Paper No. 14538.

Ashton, L. T., Giridhar, N., Holcombe. S., Manson, T., & Turner, E. (2015). A Review of Behavioral Economics in Reproductive Health. Center for Effective Global Action (CEGA) Report.

For a full list of publications, see Ashton’s CV.

A white woman smiling, with long brown hair, wearing a green dress, a cardigan, and gold earrings.


  • Consumer Science

Degree Program

  • PhD Human Ecology: Consumer Behavior & Family Economics



  • PhD, Agricultural and Resources Economics, University of California, Berkeley
  • BS, Economics, Universidad de Monterrey


Office: 4214 Nancy Nicholas Hall

Phone: 608-262-5498