Xiangchen LiuGraduate Studentshe/her/hers

I am a dissertator in Consumer Behavior & Family Economics. My research interests center on family economics, consumer decision-making, and behavioral economics/finance. Specifically, I investigate family planning decisions regarding having children, the career trajectories of mothers and fathers after having kids, and how public policies and childcare costs shape maternal employment patterns. Beyond my core focus, I also have a strong interest in exploring households’ behavioral biases and decision-making in the financial market.

I have worked as manager of the BRITE Lab and a teaching assistant for the undergraduate course Advanced Consumer Analytics (CNSR SCI 301).

Awards and Recognition

  • Young Scholar Fund ($400), Asian Meeting of the Econometric Society (NTU), 2023
  • PhD Dissertation Award ($3300), School of Human Ecology, UW–Madison, Spring 2023
  • Graduate Research Fellow Travel Grant ($725), Institute for Research on Poverty, UW–Madison, Fall 2022
  • Conference Travel Scholarship ($650), School of Human Ecology, UW–Madison, Fall 2022 & 2023
  • Summer-Time Award for Research ($1792), School of Human Ecology, UW–Madison, Summer 2022
A woman smiling, with dark hair pulled back behind her head, wearing a blue striped shirt with a white collar.


  • Consumer Science

Degree Program

  • PhD Human Ecology: Consumer Behavior & Family Economics


  • MS, Economics, University of Wisconsin–Madison
  • BS, Shandong University (China)


Phone: 608-960-1911