With 25+ years in consumer-packaged goods and services, I’ve built a deep understanding of consumer behavior and a consumer-first mindset. My background spans from dynamic start-ups to Fortune 50 companies. I am thrilled to bring this experience into the classroom, making academic concepts come alive with real-world insights. It is my goal to fill our students with a strong grasp and appreciation of consumer dynamics while continuing my learning journey with them.
Department
- Consumer Science
Degree Program
- BS Consumer Behavior & Marketplace Studies
Education
- MS, Business, University of Wisconsin–Madison
- BS, Industrial Management, Purdue University
Contact
Office: 4285L Nancy Nicholas Hall
Phone: 608-890-1651
Email: jcmeyer4@wisc.edu