Cliff RobbLorna Jorgenson Wendt Professor in Money, Relationships & Equality (MORE) | Department Chair and Professor of Consumer Science

My research interests include financial decision-making (with an emphasis on the relationship between financial knowledge and observable financial behavior), college student financial behavior, and financial satisfaction and well-being.

Selected Publications

Robb, C. A., Schreiber, S., & Heckman, S. (2020). The role of federal and private student loans in homeownership decisions. Journal of Consumer Affairs, 54(1), 43-69.

Robb, C. A. (2017). College student financial stress: Are the kids alright? Journal of Family and Economic Issues, 38(4), 514-527.

Robb, C. A., Babiarz, P., Woodyard, A., & Seay, M. (2015). Bounded rationality and use of alternative financial services. Journal of Consumer Affairs, 49(2), 407-435.

Robb, C. A. (2011). Financial knowledge and credit card behavior of college students. Journal of Family and Economic Issues, 32(4), 690-698.

Robb, C. A., & Woodyard, A. S. (2011). Financial knowledge and ‘best practice’ behavior. Journal of Financial Counseling and Planning, 22(1), 36-46.

For a full list of publications, see Robb’s CV.

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  • Consumer Science

Degree Program

  • BS Personal Finance
  • PhD Human Ecology: Consumer Behavior & Family Economics



  • PhD, Personal Financial Planning, University of Missouri-Columbia
  • MS, Consumer Economics, University of Alabama-Tuscaloosa
  • BA, Psychology, University of the South


Office: 4202 Nancy Nicholas Hall

Phone: 608-262-3053



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