How does one start to shift the pet industry as a whole into a more sustainable direction? This is the complex challenge Francesca Mahoney ‘04 considers each day. At the start of her career, Mahoney …
consumer behavior and marketplace studies
One-of-a-kind experience: Students revitalize iconic heritage brand through consulting project
Story by Sofia More x’26, UW–Madison student studying Community & Organizational Development. Four School of Human Ecology students had an unprecedented learning opportunity: Teaming up with Lands’ End to help revitalize its heritage brand Willis …