Su Hilty (BS 1969 Retailing) knew from an early age retailing was her passion. She loved the dynamic nature of the industry, welcoming the challenge of keeping up with trends and consumer preferences. An internship with Abraham & Strauss in New York City prior to her senior year clinched her decision to make the “Big Apple” home. Her career of over 40 years involved working for retail industry giants — Bloomingdale’s, Gucci and Liz Claiborne among others, where she developed her sales and marketing skills. Transitioning to vice president of marketing for wholesale marts specializing in gift and home products, she established a new professional focus that continued until her retirement in 2011. Her passion, enthusiasm and expertise spilled over to her personal life, serving on five Boards and volunteering for causes for those less fortunate. Always a loyal Badger, Su actively advocated on behalf of the University and mentored alumni seeking opportunities in NYC. As a member of the School of Human Ecology’s Board of Visitors and comprehensive campaign committee, Su’s estate gift was inspired by her desire to give back and to create a legacy that will live on, supporting and inspiring others.