What if we understood ourselves and the people around us in ways that made us happier, healthier, and better prepared to change the world?
Elevate the everyday. Every day.
Undergraduate majors
Real lives are what really matter.
Graduate programs
You'll find us finding a better way.
Research
From parenting in a pandemic to food sovereignty, from strengthening Black families to household finance, we are relentless in our pursuit of greater well-being for children, families, communities, and consumers.
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School news
How do children thrive?
We study how children’s earliest relationships impact lifelong well-being. For 100 years, our Child Development Lab has offered unique learning experiences for UW-Madison students, scholars and preschoolers.
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