Video by Sam Li

What if we understood ourselves and the people around us in ways that made us happier, healthier and better prepared to change the world?

Two students wear headphones, hold and write on clipboards. They sit in front of an observation window.

You'll find us finding a better way.

Research & Scholarship

From parenting in a pandemic to food sovereignty, from strengthening Black families to household finance, we are relentless in our pursuit of greater well-being for children, families, communities and consumers.

Research & Scholarship

School News

Jerry O’Brien, Aida Ramanculova, Nancy Murray, Randi Armstrong, and Ava Buechel stand together smiling.

Students connect with retail professionals in New York City

Consumer Behavior & Marketplace Studies students learn first-hand about the retailing landscape and connect with Badgers in Retailing alumni in New York City

Read about the students' visit