What if we understood ourselves and the people around us in ways that made us happier, healthier and better prepared to change the world?
Elevate the everyday. Every day.
Real lives are what really matters.
You'll find us finding a better way.
Research & Scholarship
From parenting in a pandemic to food sovereignty, from strengthening Black families to household finance, we are relentless in our pursuit of greater well-being for children, families, communities and consumers.
Students connect with retail professionals in New York City
Consumer Behavior & Marketplace Studies students learn first-hand about the retailing landscape and connect with Badgers in Retailing alumni in New York City