What if we understood ourselves and the people around us in ways that made us happier, healthier and better prepared to change the world?

Elevate the everyday. Every day.
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Real lives are what really matters.
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You'll find us finding a better way.
Research & Scholarship
From parenting in a pandemic to food sovereignty, from strengthening Black families to household finance, we are relentless in our pursuit of greater well-being for children, families, communities and consumers.
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School News

Students connect with retail professionals in New York City
Consumer Behavior & Marketplace Studies students learn first-hand about the retailing landscape and connect with Badgers in Retailing alumni in New York City
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