This is a multidisciplinary degree that develops scholars who can apply social science theories to the study of household and consumer interactions within the marketplace and the public sector.
The PhD program in Human Ecology: Consumer Behavior and Family Economics (CBFE) develops scholars able to apply social science theories to understanding household and consumer interactions within the marketplace and the public sector. Students undertake research on consumer decision-making affecting the social and economic well-being of individuals and families. This is a multi-disciplinary degree program. The goal of this program is to prepare students for the following types of job placements:
- Tenure-track academic faculty positions, primarily in other schools of human ecology, consumer science or related units
- Research administration positions in government, non-tenure academic units, nonprofit organizations, think tanks and related entities
- Applied consumer research in the public and private sector, including market research, policy research and consulting.
Requirements: The PhD degree is designed for completion in four semesters of full-time coursework plus dissertation work. A minimum of 51 credits of graduate work is required. Requirements include Consumer Science courses, advanced statistics and research methods, field courses in either Consumer Behavior or Family Economics and research and dissertation credits.
CBFE Alumni:
Madelaine L’Esperance, PhD 2019
Consumer Behavior & Family Economics Faculty
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Lydia AshtonAssistant Professor
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Judi BartfeldMeta Schroeder Beckner Outreach Professor; Food Security Research and Policy Specialist
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Megan Doherty Bea Assistant Professor
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J. Michael CollinsFetzer Family Chair in Consumer and Personal Finance, Professor
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Melody HarveyAssistant Professor
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Cynthia JasperVaughan Bascom Professor of Women and Philanthropy; Civil Society & Community Studies Department Chair; Professor Consumer Science
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Cliff RobbAssociate Professor
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Nancy WongKohl's Chair in Retail Innovation; Department Chair; Professor
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Yiwei ZhangAssistant Professor
Graduate Students-CBFE
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Asude AydagulPhD Student, Consumer Behavior & Family Economics
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Akarshik BanerjeePhD Student, Consumer Behavior & Family Economics
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Trisha ChandaPhD Student, Consumer Behavior & Family Economics
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Somalis ChyPhD Student, Consumer Behavior & Family Economics
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Vivekananda DasPhD Student, Consumer Behavior & Family Economics
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Amit JadhavPhD Student, Consumer Behavior & Family Economics
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Quinn KinzerPhD Student, Consumer Behavior & Family Economics
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Xiangchen LiuPhD Student, Consumer Behavior & Family Economics
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Lauri LuostaPhD Student, Consumer Behavior & Family Economics
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Jenny ParkPhD Student, Consumer Behavior & Family Economics
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Brett PuetzPhD Student, Consumer Behavior & Family Economics
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Madeline ReedPhD Student, Consumer Behavior & Family Economics
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Benjamin David SeelyPhD Student, Consumer Behavior & Family Economics
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Cristin Elaine SutliffPhD Student, Consumer Behavior & Family Economics
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Felix ZhanPhD Student, Consumer Behavior & Family Economics
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Yiling ZhangPhD Student, Consumer Behavior & Family Economics
Consumer Behavior & Family Economics Resources & Program Contacts
Program Contacts
J. Michael Collins
Fetzer Family Chair in Consumer and Personal Finance, Professor
608-616-0369
jmcollins@wisc.edu
School of Human Ecology Graduate Program
gradprog@sohe.wisc.edu