People

Bhavika AnandGraduate Student

I am a second-year PhD student in the Consumer Behavior & Family Economics program. I received my undergraduate degree in econometrics and social psychology from the University of Illinois Urbana-Champaign, and my master’s degree in organizational behavior from Claremont Graduate University. After graduating, I worked as an analyst in the ESG sector. I am currently interested in the financial behavior of young adults, particularly how they use BNPL (Buy Now, Pay Later) services. I am also interested in conspicuous consumption driven by these factors.

A brown woman smiling, with blackish-brown wavy hair, wearing colorful patterned shirt.

Department

  • Consumer Science

Degree Program

  • PhD Human Ecology: Consumer Behavior & Family Economics

Education

  • MA, Organizational Behavior, Claremont Graduate University
  • BSLAS, Econometrics and Social Psychology, University of Illinois Urbana-Champaign

Contact

Email: banand3@wisc.edu