The faculty, students, and staff of the Consumer Science department at UW–Madison are committed to fostering a fair and healthy marketplace that promotes the well-being of families and individuals across the U.S. and internationally. We apply social science theories and rigorous quantitative methods to the study of household and consumer interactions, offering keen insights and innovative solutions to the world’s most pressing socioeconomic challenges.
Consumer Science faculty include interdisciplinary scholars working across research, program, and clinical capacities to address key economic and policy opportunities in our field. Our areas of specialization include:
- Social security, disability assistance and retirement savings
- Food security and nutrition assistance
- Financial capability and access
- Alternative financial services (e.g., payday lending, military lending)
- Consumer decision making and well-being
- Family relationships and financial well-being
Department Chair
Affiliated Centers & Labs
Consumer Science News & Research
Consumer Science Faculty and Staff
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Lisa AndrewsTeaching Faculty, Consumer Science
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Lydia AshtonAssistant Professor of Consumer Science
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Judi BartfeldProfessor of Consumer Science | Division of Extension Faculty Liaison
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Megan Doherty BeaAssistant Professor of Consumer Science
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Emma BrandenburgAssistant Director of the Kohl's Center for Retailing
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Melissa BublitzLiz Kramer Professor of Social Innovation and Entrepreneurship | Professor of Civil Society & Community Studies, Consumer Science
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Belkis J. Cerrato CaceresAssistant Teaching Professor, Consumer Science
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J. Michael CollinsFetzer Family Chair in Consumer and Personal Finance | Professor of Consumer Science
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Lindsay DritsasInstructor and Teaching Administrator of Personal Finance
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Katie FitzpatrickAssociate Professor of Consumer Science
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Melody HarveyAssistant Professor of Consumer Science
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Laura HensenExecutive Director of the Kohl's Center for Retailing | Executive Director of the Office of Strategic Partnerships
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Gisella KagyAssistant Professor of Consumer Science | Global Human Ecology & 4W Faculty Fellow
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Amanda KozlowskiTeaching Faculty, Consumer Science
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Linda LepeTeaching Faculty, Consumer Science | Program Director of Consumer Finance and Financial Planning
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Jeff MeyerTeaching Faculty, Consumer Science
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Nancy MurrayTeaching Professor, Consumer Science | Academic Director of the Kohl's Center for Retailing
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David J. Pate Jr.Associate Professor of Consumer Science, Human Development & Family Studies | Dean’s Fathers and Fathering Faculty Fellow
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Cliff RobbLorna Jorgenson Wendt Professor in Money, Relationships & Equality (MORE) | Department Chair and Professor of Consumer Science
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Soyeon ShimElizabeth Holloway Schar Dean of the School of Human Ecology | Ted Kellner Bascom Professor of Consumer Science
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Patty SiglerTeaching Faculty, Consumer Science
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Nancy WongKohl's Chair in Retail Innovation | Associate Dean for Faculty Affairs | Professor of Consumer Science
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Yiwei ZhangAssistant Professor of Consumer Science