People

Melissa BublitzLiz Kramer Professor of Social Innovation and Entrepreneurship | Professor of Civil Society & Community Studies, Consumer Scienceshe/her/hers

I study the intersection of consumer behavior, public policy, and well-being, investigating topics such as food access, health and wellness, sustainability, nonprofit marketing, and social innovation. As a member of the Transformative Consumer Research community, I often lead teams of researchers who collaborate with community stakeholders to study efforts to create positive societal impact and grassroots social change. My work seeks to leverage science to empower consumers and organizations to make choices that advance the well-being of individuals and the communities in which they live and work.

Selected Publications

Bublitz, M. G., Du, K. M., Hansen, J., Miller, E. G., & Peracchio, L. A. (2023). Ending Hunger: How COVID-19 Revealed a Path to Food Access for All. Journal of the Association for Consumer Research, 8(2), 207-219. https://doi.org/10.1086/723743

Nardini, G., Bublitz, M. G., Butler, C., Croom-Raley, S., Edson Escalas, J., Hansen, J., & Peracchio, L. A. (2022). Scaling Social Impact: Marketing to Grow Nonprofit Solutions. Journal of Public Policy & Marketing, 41(3), 254-276. https://doi.org/10.1177/07439156221087997

Nardini, G., Rank-Christman, T., Bublitz, M. G., Cross, S. N. N., & Peracchio, L.A. (2021). Together We Rise: How Social Movements Succeed. Journal of Consumer Psychology, 31(1), 112-145. https://doi.org/10.1002/jcpy.1201

Bublitz, M. G., Chaplin, L. N., Peracchio, L. A., Deutsch, A., Dida, M., Eilert, M., Escalas, J. E., Gloukhovtsev, A., & Miller, E. G. (2021). Rise Up: Understanding Youth Social Entrepreneurs and Their Ecosystems. Journal of Public Policy & Marketing, 40(2), 206-225. https://doi.org/10.1177/0743915620937702

Bublitz, M. G., Hansen, J., Peracchio, L. A., Tussler, S. (2019). Hunger and Food Well-Being: Advancing Research and Practice. Journal of Public Policy & Marketing, 38(2), 136-153. https://doi.org/10.1177/0743915619827012

For a full list of publications, see Bublitz’s CV.

See Also

  • 2022 Thomas C. Kinnear/Journal of Public Policy & Marketing Research Award
A white female professor in her 50's with curling brown hair, wearing a read shirt and smiling.

Department

  • Civil Society & Community Studies
  • Consumer Science

Education

  • PhD, Management Science, University of Wisconsin-Milwaukee
  • MBA, University of Wisconsin Oshkosh
  • BBA, Marketing, University of Wisconsin Oshkosh

Contact

Office: 4220 Nancy Nicholas Hall

Phone: 608-262-1781

Email: mgbublitz@wisc.edu

Websites: