Melissa BublitzLiz Kramer Professor of Social Innovation and Entrepreneurship | Department Chair and Professor of Consumer Science | Professor of Civil Society & Community Studiesshe/her/hers

I study the intersection of consumer behavior, public policy, and well-being, investigating topics such as food and nutrition access, sustainability, nonprofit marketing, and social innovation. As a member of the Transformative Consumer Research community, I often lead teams of researchers who collaborate with community stakeholders to study efforts to create positive societal impact and grassroots social change. My work seeks to leverage science to empower consumers and organizations to make choices that advance the well-being of individuals and the communities where they live and work.

Read my research profile

Selected Publications

Bublitz, M. G., Peracchio, L. A., Wiener, H. J., Davis, B., Du, K. M., Escalas, J. E., Gallo, I., Gloukhovtsev, A., Hansen, J., Lindsey-Warren, T., Miller, E. G., & Wiener, H.J.D. (2025). We’ll stand by you: Understanding community-based philanthropic giving. Journal of Public Policy & Marketing. https://doi.org/10.1177/07439156251347542

Bublitz, M. G., Catlin, J. R., Jones, A. C., Lteif, L., & Peracchio, L. A. (2023). Plant power: SEEDing our future with plant‐based eating. Journal of Consumer Psychology, 33(1), 167-196. https://doi.org/10.1002/jcpy.1328

Nardini, G., Bublitz, M. G., Butler, C., Croom-Raley, S., Edson Escalas, J., Hansen, J., & Peracchio, L. A. (2022). Scaling Social Impact: Marketing to Grow Nonprofit Solutions. Journal of Public Policy & Marketing, 41(3), 254-276. https://doi.org/10.1177/07439156221087997

Nardini, G., Rank-Christman, T., Bublitz, M. G., Cross, S. N. N., & Peracchio, L.A. (2021). Together We Rise: How Social Movements Succeed. Journal of Consumer Psychology, 31(1), 112-145. https://doi.org/10.1002/jcpy.1201

For a full list of publications, see Bublitz’s CV.

Featured Media

• PBS News Hour, Social media trend encourages young people to buy less and reconsider their consumption

Awards and Recognition

• 2022 Thomas C. Kinnear/Journal of Public Policy & Marketing Research Award