I am an aspiring CERTIFIED FINANCIAL PLANNER® and a behavioral economist, focusing on improving household finance and decision-making, understanding consumption behaviors, and advancing the economic well-being of families, particularly through policies that enhance household welfare. My previous experience working with people in substance use recovery and low-income families has fueled my passion to work with marginalized communities and populations, such as households in substance use recovery, children with disabled parents, and low-income communities. I chose the School of Human Ecology for its internationally recognized scholarship, cutting-edge faculty research, and genuinely inclusive culture, as well as the opportunity to grow in service, research, teaching, and leadership. I bring a rich cross-cultural perspective that informs my questions, methods, and commitment to impactful, community-engaged scholarship.
Selected Publications
Adekeye, O. T., McCoy, T. P., Kyei, E. F., Gonyoe, G. D., & Mumba, M. N. (2025). Bullying, Sexual Assault, and E-Cigarette Use Among High-School Students in the U.S. American Journal of Preventive Medicine, 69(6), 108106. https://doi.org/10.1016/j.amepre.2025.108106
Adekeye, O. T., Marquez, F., Abuga, C., Oclaray, T. K., Gonyoe, G., & Mumba, M. N. (2025). Exploring Social Media’s Influence on Adolescents’ Curiosity About E-Cigarette Use: A Secondary Data Analysis. Journal of Child & Adolescent Substance Use, 30(5), 245–256. https://doi.org/10.1080/29973368.2025.2547280
Teaching Experience
- Teaching Assistant, CNSRSCI 355: Financial Coaching
Certifications
- Crisis Prevention and De-escalation
- Trauma-Informed Service Delivery (EBP)
- CITI training
Awards and Recognition
- School of Human Ecology 1903 Graduate Research Scholar, University of Wisconsin–Madison, 2025–2026
Department
- Consumer Science
Degree Program
- PhD Human Ecology: Consumer Behavior & Family Economics
Education
- MS, Consumer Economics and Financial Planning, University of Alabama
- MS, Industrial Finance and Investment, Kwame Nkrumah University of Science and Technology (Ghana)
- Bachelor of Commerce, Accounting, University of Cape Coast (Ghana)
Contact
Email: gonyoe@wisc.edu