Wendy Lawell Benveniste (BS 1973 Retailing) continues to work as a management consultant, following her 2010 retirement as vice president of operations with Genesis Microchip in San Francisco, California. Wendy has enjoyed a stellar career, beginning as a buyer with Abraham & Strauss in New York City, moving to California’s wine industry and, finally, into West Coast semiconductor companies. Over the years, she and husband Irving Benveniste have retained close ties with UW-Madison, attending many football games, including several Rose Bowls. “Skills are universal in business. You can apply what you know anywhere,” she said. Wendy also has learned during her career that people are the most important asset. This is the reason that Wendy established her 100 Women gift as a charitable remainder annuity trust – the Wendy L. Benveniste Faculty Excellence Fund – to support the work of Human Ecology faculty members.