Wendy L. WayProfessor Emerit

The legacy of the School of Human Ecology is inspiring, particularly its longstanding focus on improving the quality of human life. One of the most critical of life’s concerns is achieving economic well-being. Consistent with this view, my scholarship focuses on understanding how to improve financial capacity through education, broadly conceived. Recent studies have investigated teachers’ background and capacity to teach personal finance, examined interactions around personal finance in the online social world, and explored how to harness the power of technology to enhance financial literacy education and personal financial well-being.

Selected Publications

Way, W. L. (2014). Contextual influences on financial behavior: A proposed model for adult financial literacy education. New Directions for Adult and Continuing Education (Special Issue: Financial Literacy and Adult Education), Spring 2014(141), 25-35.

Way, W. L. (2014). Community-focused scholarship in family and consumer sciences: Traditions and opportunities. Family and Consumer Sciences Research Journal (Special Issue: The Significance of Community to Individual and Family Well-being), 42(3), 199-210.

Way, W. L. (2011). Social Network Sites and Internet Forums: An Investigation of Interactions Around Personal Finance in the Online Social World. Madison, WI: Center for Financial Security, 65pp.

Way, W. L. (2010). Harnessing the Power of Technology to Enhance Financial Literacy Education and Personal Financial Well-being: A Literature Review, Proposed Model and Action Agenda. Madison, WI: Center for Financial Security, 75pp.

Way, W. L. (2009). 2009 Outstanding AFCPE Conference Paper: Teachers’ Background and Capacity to Teach Personal Finance: Results of a National Study. Journal of Financial Counseling and Planning, 20(2), 64-78.

Professional photo of Wendy Way in front of 100 Women Wall.


  • Civil Society & Community Studies