The School of Home Economics changed its name to School of Family Resources and Consumer Science and adopts four new program areas; Home Economics Education and Extension, Home Management and Family Living, Related Art, and Textiles and Clothing. Helen Allen bequeathed her expansive collection of textiles to the university.

Following Zuill’s retirement in 1961, the school underwent a series of dramatic transformations. In 1968, the Department of Foods and Nutrition was removed from the school and placed in the College of Agricultural and Life Sciences. The same year, the school’s name was changed to the School of Family Resources and Consumer Sciences, reflecting a redefinition of the field evident throughout the nation.  Dr. William H. Marshall was named Director in 1969, becoming the first male to head home economics on the University of Wisconsin-Madison campus.

This decade marked the character of these departmental changes and growing career opportunities. Administrators responded to student interests by introducing options in apparel and interior design. A significant component of the apparel design major, a joint program of the Related Art and Clothing and Textile Departments, was an internship with the Fashion Institute of Technology in New York City. In addition to prepared students for retailing positions, the Clothing and Textiles Department increasingly emphasized faculty research, extending beyond Western fashion to embrace a more international perspective, one underscored by the establishment and expansion of the Helen Louise Allen Textile Collection.