One-of-a-kind experience: Students revitalize iconic heritage brand through consulting project

Story by Sofia More x’26, UW–Madison student studying Community & Nonprofit Leadership. Four School of Human Ecology students had an unprecedented learning opportunity: Teaming up with Lands’ End to help revitalize its heritage brand Willis …

One product, so many prices: Unit price, list price, ‘MSRP.’ Which one matters at the checkout? (CNN, Yahoo! Finance, AOL News and several other media outlets; Hensen)

Laura Hensen, executive director of the Kohl’s Center for Retailing, is quoted about the reason retailers may choose to display a unit price, list price or “MSRP” (manufacturer’s suggested retail price) for a product.