How can Harley-Davidson attract the next generation of brand loyalists? This was the challenge extended to five Human Ecology students through a collaboration with the iconic, Wisconsin-based company and the UW–Madison School of Human Ecology …
Laura Hensen
Luxury brand consultants: Students use coursework to propose innovative market plan
Story by Kaitlynn Steinman and Sofia More x’26, UW–Madison student studying Community Organization and Development Develop a brand pitch and go-to-market plan for a luxury brand. That was the opportunity presented to four Human Ecology …
A matchmaker of strategic partnerships: Meet Laura Hensen
Laura Hensen at the annual UW E-Business Consortium conference. Photo by Clint Thayer of Focal Flame Photo & Video. Laura Hensen ‘12 is a proud Wisconsin Badger through and through. The Business Administration in Marketing …
One-of-a-kind experience: Students revitalize iconic heritage brand through consulting project
Story by Sofia More x’26, UW–Madison student studying Community & Organizational Development. Four School of Human Ecology students had an unprecedented learning opportunity: Teaming up with Lands’ End to help revitalize its heritage brand Willis …
One product, so many prices: Unit price, list price, ‘MSRP.’ Which one matters at the checkout? (CNN, Yahoo! Finance, AOL News and several other media outlets; Hensen)
Laura Hensen, executive director of the Kohl’s Center for Retailing, is quoted about the reason retailers may choose to display a unit price, list price or “MSRP” (manufacturer’s suggested retail price) for a product.