Luxury brand consultants: Students use coursework to propose innovative market plan

Story by Kaitlynn Steinman and Sofia More x’26, UW–Madison student studying Community Organization and Development Develop a brand pitch and go-to-market plan for a luxury brand. That was the opportunity presented to four Human Ecology …

Center for Design and Material Culture announces new name and celebrates new possibilities for creativity, learning and research

It’s the start of a new chapter for the School of Human Ecology’s Center for Design and Material Culture as it introduces a new name and celebrates the expanded learning opportunities made possible by a …

One-of-a-kind experience: Students revitalize iconic heritage brand through consulting project

Story by Sofia More x’26, UW–Madison student studying Community & Organizational Development. Four School of Human Ecology students had an unprecedented learning opportunity: Teaming up with Lands’ End to help revitalize its heritage brand Willis …