Story by Kaitlynn Steinman and Sofia More x’26, UW–Madison student studying Community Organization and Development Develop a brand pitch and go-to-market plan for a luxury brand. That was the opportunity presented to four Human Ecology …
Kohl’s Center for Retailing
Learning by experience: Students embrace opportunities to practice their profession and jumpstart their careers
Story by Kaitlynn Steinman and Sofia More x’26, UW–Madison student studying Community Organization and Development School of Human Ecology students aren’t bound to only learn in the classroom. Through experience-based learning opportunities outside of Nancy …
A matchmaker of strategic partnerships: Meet Laura Hensen
Laura Hensen at the annual UW E-Business Consortium conference. Photo by Clint Thayer of Focal Flame Photo & Video. Laura Hensen ‘12 is a proud Wisconsin Badger through and through. The Business Administration in Marketing …
One-of-a-kind experience: Students revitalize iconic heritage brand through consulting project
Story by Sofia More x’26, UW–Madison student studying Community & Organizational Development. Four School of Human Ecology students had an unprecedented learning opportunity: Teaming up with Lands’ End to help revitalize its heritage brand Willis …
One product, so many prices: Unit price, list price, ‘MSRP.’ Which one matters at the checkout? (CNN, Yahoo! Finance, AOL News and several other media outlets; Hensen)
Laura Hensen, executive director of the Kohl’s Center for Retailing, is quoted about the reason retailers may choose to display a unit price, list price or “MSRP” (manufacturer’s suggested retail price) for a product.
SoHE News: Nov 20–Dec 3
Robb, Wong, and O’Brien lend insights on Black Friday 2020; Angus & Fairbanks featured in new international show; new research from Huambachano, DiPrete Brown, Gaddis, Horowitz, Bea, Raison, and Hartley; and more.
SoHE News: Nov 13–19
O’Brien talks retail trends and shopping local with Channel 3000, Raison on the mental health impacts of COVID-19, Collins on voter turnout, new paper from Poehlmann-Tynan, and more.
SoHE News: June 26-July 9
CDMC gallery exhibitions now available online, Kerr TV interview on parenting stresses under COVID-19, Ponto wins data science research grant from American Family Insurance, new food security mapping tool from Bartfeld featured in Mid-West Farm Report, and more.
SoHE News: May 8-14
Soyeon profiled in Madison Magazine, Addo on America’s “subaltern middle class,” CNPL major profiled in Chicago Tribune, O’Brien anticipates a very different retail future, and more.
SoHE News & Events: Dec 13–19
3D VR shopping’s impact on consumer decision-making | New research on bipolar depression treatment | O’Brien on the shortened holiday season and door-buster deals’ legality | Gaddis interviewed in Cap Times