One-of-a-kind experience: Students revitalize iconic heritage brand through consulting project

Story by Sofia More x’26, UW–Madison student studying Community & Organizational Development. Four School of Human Ecology students had an unprecedented learning opportunity: Teaming up with Lands’ End to help revitalize its heritage brand Willis …

One product, so many prices: Unit price, list price, ‘MSRP.’ Which one matters at the checkout? (CNN, Yahoo! Finance, AOL News and several other media outlets; Hensen)

Laura Hensen, executive director of the Kohl’s Center for Retailing, is quoted about the reason retailers may choose to display a unit price, list price or “MSRP” (manufacturer’s suggested retail price) for a product.

SoHE News: Nov 20–Dec 3

Robb, Wong, and O’Brien lend insights on Black Friday 2020; Angus & Fairbanks featured in new international show; new research from Huambachano, DiPrete Brown, Gaddis, Horowitz, Bea, Raison, and Hartley; and more.

SoHE News: Nov 13–19

O’Brien talks retail trends and shopping local with Channel 3000, Raison on the mental health impacts of COVID-19, Collins on voter turnout, new paper from Poehlmann-Tynan, and more.

SoHE News: May 8-14

Soyeon profiled in Madison Magazine, Addo on America’s “subaltern middle class,” CNPL major profiled in Chicago Tribune, O’Brien anticipates a very different retail future, and more.

SoHE News & Events: Dec 13–19

3D VR shopping’s impact on consumer decision-making | New research on bipolar depression treatment | O’Brien on the shortened holiday season and door-buster deals’ legality | Gaddis interviewed in Cap Times

SoHE News & Events: Nov 28–Dec 5

SoHE faculty give holiday shopping season trends and tips | Duncan launches new study on Mindfulness-Based Childbirth and Parenting | Raison on rebooting your PM hours | Carter discusses an odd new feature on wealthy diners’ plates | New research: Horowitz on Indigenous mineral rights in the Russian Arctic

SoHE News & Events: Oct 4–10

Marianne Fairbanks and Dakota Mace to show in MMoCA’s Wisconsin Triennial | Jennifer Angus show opens this weekend | SoHE undergrad a local climate leader | Jerry O’Brien praises Von Maur’s entry into Madison | Jennifer Gaddis on WHYY to talk school lunch shaming