One-of-a-kind experience: Students revitalize iconic heritage brand through consulting project

Story by Sofia More x’26, UW–Madison student studying Community & Nonprofit Leadership. Four School of Human Ecology students had an unprecedented learning opportunity: Teaming up with Lands’ End to help revitalize its heritage brand Willis …

SoHE Launches Online Undergraduate Degree in Consumer Behavior and Marketplace Studies

Even while welcoming students to UW’s very first online undergraduate degree this past fall in Personal Finance, SoHE was gearing up to launch a second offering for non-residential students. The new program expands the pool of students who can join the university’s world-class community of learning.

Thomas & Wong Present to Hundreds of Alumni in UW Now Livestream

Dr. Alvin Thomas discussed Black men’s mental health and Dr. Nancy Wong the future of consumer behavior in two virtual discussions, hosted by Wisconsin Foundation and Alumni Association, that drew hundreds of alumni audience members in recent weeks.