Human ecologists who recently received promotions will return to campus this fall with added distinction. Jennifer Gaddis, Kristin Litzelman and David J. Pate Jr. have been promoted to professor. Yiwei Zhang has received tenure and …
Yiwei Zhang
One-of-a-kind experience: Students revitalize iconic heritage brand through consulting project
Story by Sofia More x’26, UW–Madison student studying Community & Organizational Development. Four School of Human Ecology students had an unprecedented learning opportunity: Teaming up with Lands’ End to help revitalize its heritage brand Willis …
Researcher Spotlights: Yiwei Zhang on understanding consumer decision-making to better inform policymakers
Researcher Spotlights are Q&As that shine a light on School of Human Ecology faculty members’ unique scholarship and research interests. Yiwei Zhang is an assistant professor of Consumer Science. She is an applied microeconomist who …